Adidas, Germany’s sports brand, has set itself the goal of setting aside materials that contribute to environmental pollution. In this case, it has been decided to create polyester based on recycled marine debris. This is due to the success with the acceptance of shoes made with recycling components, a production made in conjunction with the organization Parley for the Oceans since 2015.
The material of the footwear was made with plastic collected from the beaches, producing about 11 million pairs in the year 2019. Also, for this year both entities plan to continue with the production of shoes by the same method and plan to produce their clothes with This marine material in search of cleaning the environment.
Categories
The manufacturer will address three categories of sustainable products: recycled, reusable and green. The first ones include the recently announced Primegreen and Primeblue, the second is from products such as the Futurecraft Loop, some shoes to be reused once they have completed their life cycle. Finally, green products will be thought to have multiple lives and eventually return to nature.
With the announcement, Adidas also detailed a plan that will reduce its carbon footprint and achieve climate neutrality in 2050. Starting this year, more than 50% of the polyester used in the products will be recycled. Subsequently, he will reach agreements with various sports disciplines and leagues to make the transition to sustainable uniforms.
Products at an affordable price
Adidas reported that recycled polyester generates an additional 10% cost to its items, unlike its products made with original material. However, the football sponsoring company has decided to lower prices so that its customers can buy this new item.
On the other hand, the medium-term mission is that Adidas can recycle more than half of the polyester by 2020 so that by 2024 they use more than 100%. It should be noted that the fashion industry has an environmental impact causing 10% of the emission of greenhouse gases.
‘The increased presence of recycled polyester fiber has the potential to massively impact global energy and resource requirements. Sportswear is leading much of the change’, said Anushka Challawala, an analyst at BarclaysEs.