The platform that was launched in November last year in the United States will now come to compete with Netflix and Prime Video for more subscribers.
It’s official! Disney+ announced its arrival in Latin America and the Caribbean last week. Among the companies that have benefited during this pandemic have been online streaming services such as Netflix and Prime Video; and now Disney+ will join the ring.
Its premiere in Peru and all of Latin America will be in November of this year. Disney+ began its launch last year in countries such as the United States, Canada, Australia, New Zealand, and the United Kingdom. Then in June of this year, it was launched in Japan. The market is scheduled to open for more countries in Europe in September. And finally, reach Latin America and the Caribbean in November 2020.
Disney + does not have “channels”, but it does have content centers called “hubs” which include series and movies from Disney, Pixar, Star Wars, Marvel, and National Geographic. Fox productions such as The Simpsons will also be included.
The platform guarantees the presence of all 8 episodes of the first season of The Mandalorian, nominated for 15 Emmy Awards. And among the premieres, this year are Falcon and the Winter Soldier and Loki, both recounting the events after Avengers: Endgame. Actor Tom Hiddleston will reprise his role as Loki for this series. Finally, the film Mulan, whose theatrical release was canceled due to the coronavirus pandemic, will be released in September this year at an additional cost of $30 in the United States.
Disney+ arrives in Peru, a country with a visible increase in streaming subscribers. The popularity of streaming platforms in Peru has been increasing over the years. In 2017, Peru ranked 3rd in the world in the number of subscribers who watch Netflix daily. While a study between 2017 and 2019 by ConcorTv indicated that 33% of Peruvians use platforms such as Netflix, and this number continues to increase.
Overall, the number of new subscribers to Netflix worldwide has doubled in just the first quarter of this year, surpassing last year’s total by 16,000 subscribers. Thus, Netflix has become the leader in online streaming, along with Prime Video and given the demand, Disney+ and Apple TV+ are now looking to take advantage of this change in the market to increase their subscribers.
In eight months from the start of its launch, Disney+ reported 60.5 million subscribers on Tuesday, August 4, growth not predicted by the company since it was projected to reach that figure in 5 years after its launch. Their normal rate was a million a month in April, May and June.
It is believed that the new wave of subscribers could have been due to the Broadway musical Hamilton, which hit the platform on July 3 and has since recruited 3 million subscribers within 5 weeks of its premiere.
The cost of Disney+ in Peru is yet to be defined, but for reference, in the US the price is $6.99 per month and in the UK it is £5.99 per month. At today’s rate, prices in soles would be S/25.02 to S/28.09 respectively.
Update 08/18/2020: Disney + reported today that the exact date would be November 17, 2020.