Quibi: the silent Netflix competitor that continues to raise millions

In this era where the streaming service has become part of everyday life, Netflix wanted to secure its position as a benchmark fighting until recently with the competition generated by the Disney + platform; but to this must be added a new competitor who is already raising millions and counts as support to great directors such as Spielberg or Guillermo del Toro. We are talking about Quibi: the platform of small videos.

With a collection of $ 1 billion to make its own space in the market, Quibi is strongly approaching as a different proposal for online content, so much so that it plans to launch its service on April 6 in the United States.

And he plans to do it with directors such as Steven Spielberg, Sam Raimi, and Guillermo del Toro, as well as actors Bill Murray, Idris Elba, and Reese Witherspoon, and models Chrissy Teigen and Tyra Banks, among many others.

And not for nothing has the support of investors such as Fox, NBC, Universal and Disney itself.

All these details were announced by its founder Jeffrey Katzenberg, as well as the executive director of Quibi, Meg Whitman, at the CES technology exhibition in Las Vegas.

What stood out most in this exhibition is a feature called Turnstile, which allows viewers to keep the image in full screen, either horizontally or vertically; that is, the framing of their shots is adjusted so that the action adapts to any position, and in some cases, they used this function to grant a different point of view.

This new service is intended to charge $ 4.99 per month for basic access, while users who pay US $ 7.99 will have a version without advertising. Recall also that it will only be compatible with mobile devices.

Quibi seeks to finance short videos

The difference of this platform in addition to its aforementioned rotation characteristic is that only short videos of between 4 to 10 minutes will pass.

The services will include a series of several episodes and also films, which will be divided into segments or chapters.

This is why until today Quibi is receiving more than 100 proposals per week from filmmakers who want to use their Turnstile video technology.

Katzenberg told the BBC that unlike streaming platforms he believed that Quibi’s main competition is other short-format video platforms, such as YouTube, Snapchat and TikTok.

It has not yet been revealed when this platform will reach other countries.

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