Diageo, the maker of the popular drinks Smirnoff and Captain Morgan, recently published next year will launch for the first time an exemplar of its Johnnie Walker whiskey packaged in a 100% plastic-free bottle made from paper and sustainable origin wood.
The creation of this new invention was carried out by the company Pulpex Limited, a new sustainable packaging technology company that grew out of the alliance between Diageo and Pilot Lite, a risk management company.
The idea for the creation of this new product is to be able to offer a packaging system on the market that can be 100% recyclable through the circuits that have been established for a long time. Although glass is a reusable material, the company ensures that the material in its bottles leaves a smaller carbon footprint and makes it completely renewable. In addition, the new package has technology that maintains food quality controls and prevents the deterioration of the products it contains.
Pulpex Limited has established a consortium with PepsiCo and Unilever, who could also launch their own paper bottles next year, which would demonstrate that the bottle can be used in a wide range of products including beverages and other types of liquids. This means a great revolution in the world of bottling of these articles.
It should be noted that due to its relevance, this new packaging model could form part of the United Nations Sustainable Development Goals, specifically those related to Responsible Production and Consumption.